What's Next for Marketing?
If marketing lives up to its mission – creating innovative products and services and finding meaningful ways to make them valuable for customers and society at large – it needs to be a step ahead of customers. Customer research can inspire and validate but it can never replace the inventiveness and ingenuity of excellent marketing.
Found this great post in my newsreader this morning by Tim Leberecht of frog design. In the article Tim discusses that social marketing and social media have reached their tipping point, evidenced by Pepsi's decision not to advertise in the 2010 Super Bowl, and how it's time for creative marketers to discover the next big marketing innovation.
I find it interesting that he dismisses research as a method of discovery since I'm about to start two courses in Customer Analysis and Market Research. Looks like my last semester is shaping up to be an interesting one...
