Mini Cooper: Guerilla Marketing at Work
via mpdailyfix.com
What a great marketing campaign for Mini Cooper. The advertising agency behind this campaign created four life size Mini Cooper boxes and scattered them across Amsterdam the day after Christmas. Every couple of hours the agency would move them to a different spot in the city, prompting passersby to tweet about it and and take photos of the display.
It's a great example of a cheap, effective way to generate word-of-mouth buzz about a brand.
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