Preposterous Thinking

Musings from a Brand Management and Marketing Strategy MBA Candidate
About Me

Jason is a 2nd Year MBA candidate at the University of Florida studying Brand Management and Marketing Strategy.

He is President of the UF MBA Association, Vice-President of the MBA Marketing Club and Co-Founder of Gator MBA Gear, the only officially licensed apparel and merchandise merchant of the UF MBA program.

Jason can be reached via email at jasonrunyan@gmail.com, or socially at Twitter or Facebook.

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Summer Reads

Businessweek recently released it's list of twenty great summer books for 2009. 

http://images.businessweek.com/ss/09/07/0713_innovation_design_summer_reads/index.htm#

This summer's list focuses on innovation reads, of which there are several interesting titles.  The ones that sparked my attention were "A Fine Line" by Hartmut Esslnger, "Ignore Everybody: and 39 Other Keys to Creativity" by Hugh McLeod and "Free: The Future of A Radical Price" by Chris Anderson.

If you're interested in reading Free and you own a Kindle then you can download a copy of Free from amazon for free.  If you have an iphone you can download the Amazon Kindle app for free and then download Free for free.  If you prefer your books read to you then you can download the audiobook version of Free for free from iTunes.

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Filed under  //  Books   Innovation  
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Posted 7 months ago

The Future of Capitalism in Five Minutes: Meaning-Driven Business

Business is no longer just about the product. Now it’s about solutions for the individual. Economic value is hidden in consumers’ unmet needs and is released by providing people with the means to fulfill those needs. But in order to release new value, you need to get out of organization space and into the subjective space where individuals live. I call it ‘I-Space.’ This means shedding the ‘us-them’ mentality. Now everyone is an insider.
via designmind.frogdesign.com

Tim Leberecht at Frog Design wrote a great post on the shift in creating alternative methods of creating business and adding value. The future of business lies in building transparent, social relationships with consumers at a granular level.

Of special note is the concept of the Dynamic Signal, “a concept that every activity and action is recorded and made available, that every piece of data goes from being a database entry and is instead an event. An event which can be managed, shared and collaborated on by all of those in the organization.”

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Filed under  //  Business   innovation   Social Business  
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Posted 7 months ago